Increase your Sales with Search Engine Marketing(SEM) from Everestack

Search engine marketing (SEM) is a crucial component of online marketing strategies for businesses. It involves promoting websites and increasing their visibility in search engine results pages (SERPs) through paid advertising. Here are some key reasons why search engine marketing is important for businesses:

-Increased visibility: SEM allows businesses to appear prominently in search results, ensuring their brand, products, or services are seen by a larger audience. With effective SEM campaigns,   businesses can reach potential customers who are actively searching for relevant keywords and increase their visibility online.

-Targeted advertising: SEM enables businesses to target their ads based on specific keywords,   demographics, locations, and other relevant factors. This level of targeting ensures that ads are shown to the right audience, maximizing the chances of generating qualified leads and conversions.

-Immediate results: Unlike organic search engine optimization (SEO), which takes time to show results, SEM provides immediate visibility and traffic to websites. By bidding on relevant keywords and creating compelling ads, businesses can start driving traffic to their websites almost instantly.

-Measurable results: SEM platforms provide detailed analytics and reporting features that allow businesses to measure the effectiveness of their campaigns. They can track clicks, impressions,   conversions, and other metrics to assess the return on investment (ROI) and make data-driven decisions to optimize their campaigns.

-Cost control: SEM offers flexibility in terms of budgeting and spending. Businesses can set their daily or monthly ad spend limits, ensuring they have control over their advertising costs.   Additionally, SEM allows businesses to bid on keywords based on their budget, adjusting bids as needed to maximize their advertising dollars.

-Competitive advantage: SEM provides an opportunity for businesses to compete with larger,   more established brands in the online space. With a well-executed SEM strategy, smaller businesses can appear alongside industry leaders in search results, leveling the playing field and gaining exposure that might otherwise be difficult to achieve.

-Remarketing opportunities: SEM platforms often provide remarketing capabilities, allowing businesses to re-engage with users who have previously visited their website but did not convert.   By targeting these users with customized ads, businesses can increase the chances of conversions and improve overall campaign performance.

Now let’s look at step by steps how we get results for our clients:

Data collection Setup

At Everestack we track website events, user behavior, regional data & more to get clear view of website interaction. In some cases, we have used more advanced tracking tool where we have tracked mouse movements & heatmaps in specific pages to find the issues(such as low conversion rate in landing pages, checkout pages, and Lead generation forms)

Developing marketing & advertising funnel

We develop a 2-step marketing funnel for small businesses with low ad budgets & for businesses with high budgets, we use 4-step funnels. Let’s take a look at how we manage 2 step funnel for businesses.

-Awareness & Interest: 

This is the stage where our customers discover our products/services & develop an interest in us.

We will be running campaigns across all Google channelsWe’ll be running direct sales offer ads in this stage.

Here, the customer begins to show real interest in particular products/services and moves beyond general browsing. For example, they may start looking at different products/services, looking at prices, letting us see that this is their specific interest product-wise or service-wise. 

-Desire & Action:

We’ll be running retargeted ads for our interested audience to create an urge to buy our products/services. This may include our customer reviews, valuable sales & offers.

In this stage, our customers visit our site frequently, follow our page on other platforms, and might add products to cart or submit our contact forms. They are ready to be our customers but need a slight push.

At this stage, our audience makes their first purchase of a product/service.

Advertisement

We ran different campaigns based on our proven strategies to high-quality traffic to the website. Our objective will be to get traffic to the website & eventually get our audience to make a purchase with targeted information & offers through our ads.

Budget planning is done according to our client’s requirements.

Reporting on marketing campaigns

We Analyse our marketing efforts on a weekly basis and provide a monthly report on progress & remaining works to our clients.

Updating & Improving our funnels

We will be looking at how we are getting customers, analysing their journey, and changing our sales funnel accordingly. Our objective is to make customer experience easy and effortless through our strategies & campaigns.

We have helped many businesses across Australia with our SEM services. Our marketing experts have developed result-driven strategies for the past 3 years. Implement our proven strategies for your business. Feel free to submit our form below to get a quote & learn more about how Everestack can help your business.